Anju Thomas Oommen
P O R T F O L I O
CORPORATE BRANDING
EYEZONE INSTITUTE OF OPTICIANRY AND PRIVATE TRAINING
Eyezone Institute of Opticianry and Private Training is a comprehensive Optometry Education training center. Eyezone Institute’s mission is to develop first class training modules and methodologies tailor-made to benefit the various sectors of the optical industry, i.e. the companies aiming to increase staff productivity; the eye care practitioners aspiring to improve their professional skills; and, the alumni looking for a better career. With this goal in mind, the institution set to carry out the positioning of its brand, on both a strategic and visual level, as well as its communication.
Visual Identity
The logo of Eyezone institute of Opticianry represents the proprietary enterprise Eyezone. The English and the Arabic versions bearing the institute name is placed underneath the corporate logo. The logotype was defined in white and custom cyan to transmit its institutional character, in contrast with the color that inundates the pieces used for the communication platform.
The logo was created to demonstrate the inspiring & transformational effectiveness of the College and helps portray the institute as a modern, inspiring, approachable & highly productive learning institution. The logo style offers a great deal of inherent recall, helping to build brand equity across the varied audiences
The visual look & feel promotes the institute as an inspiring learning institution where student success & satisfaction is at the core of the proposition. The log which adopts the name of the institute itself acts as a unique graphic device, which can be used across marketing materials & brand channels, clearly identifying the institute. Colour variations has also been used to differentiate the sub-brands, as well as to add vibrancy & vitality to the visual identity.
This visual representation of the brand works highly effectively across the target audiences, embarking on further education, looking to broaden their qualifications & professional experience.